Diagnose why a short-form video underperformed
Uses the drop-off point to separate a hook problem from a middle problem from an ending problem.
| Category | Image & video › Short-form production |
|---|---|
| Tags | AnalyzingReviewingCreator |
Diagnose why this video underperformed. Narrow by where viewers left: 1. **Left in the first seconds** — a hook problem, or a mismatch between the thumbnail and the opening. Nothing later in the video matters. 2. **Left in the middle** — pacing, a promise not being delivered fast enough, or a section that adds nothing. *This is the most common case and the least often diagnosed, because people remake the hook instead.* 3. **Watched through, no engagement** — content worked, the ending gave no reason to act. 4. **Watched and shared, low reach** — not a content problem. Say so rather than proposing content fixes. For the identified problem: - What specifically in this video caused it, quoting the script or describing the moment. - What the comparison video did differently at that same point. - The single change to test next. Then: - What **not** to change. If the hook is working, remaking it wastes the one thing that worked. - Whether the metrics are even sufficient to conclude anything. *One video is not a sample* — say when the honest answer is that this is variance and to post more before concluding. Rules: - Do not give a list of general best practices. Diagnose this video. - If the metrics I gave you do not distinguish between causes, say what metric would.
After pasting, fill in the fields at the bottom (Metrics · What the video was · A video that did work)
What this prompt does
The reflex is to remake the hook, but the problem is often the middle. This narrows by where viewers left, so the fix lands in the right place.
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