Decide how to present your price
Lays out ways to frame the same number and what each implies.
| Category | Marketing › Product pages |
|---|---|
| Tags | RewritingAnalyzingSmall business |
Propose ways to present this price. For each option give: the wording, what impression it creates, and when it is the right choice. Consider: 1. The plain number 2. Unit breakdown (per use, per day, per serving) — only where the unit is meaningful 3. Compared against the alternative the customer is already considering 4. Bundled or tiered presentation 5. Cost of not buying, where that is honest rather than manipulative Then: - Your recommendation for this product and these alternatives. - *Framings to avoid* — ones that are technically true but will feel like a trick once noticed. Those cost more in returns and reviews than they gain in conversions. - Where the page must state the total, regardless of framing. Rules: - *Do not propose a framing that obscures the total a customer pays.* Unit pricing beside a hidden total is the classic version of this. - Do not invent comparison prices for alternatives. Use only what I gave you. - Note anything that may be regulated (subscriptions, recurring charges, "was" prices) and needs checking.
After pasting, fill in the fields at the bottom (Price · Product · What customers compare it to)
What this prompt does
Framing shifts perception more than the number does. This lists options — unit breakdowns, bundles, reference points — and flags framings that mislead.
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